March 08, 2011

Online Learning Journal INF506 - Assessment item 1



(a) What is social networking

Social networking is the interaction that occurs between a group or groups of people (social networks) who are connected through a shared purpose, ideas, interests or common activity.

With the ever improving information communication and technology landscape, in particular the emergence of online social networking services and social software tools (social media tools and collaborative software), social networking is occurring globally as well as locally, with online engagement being driven from the grass roots level.

This divergence from a traditional top down, controlled approach to technology, information and stakeholder engagement has slowly but pervasively triggered a (2.0) revolution in stakeholder-centric online engagement across enterprise, education, health, government and not-for-profit.

Online social networking is therefore emerging as not only a way to create, build and sustain an online presence within one or many online user-generated communities, but also as a means of providing formal and informal opportunities for two way engagement, collaboration and knowledge sharing by mobilising social capital.


(b) List what social networking technologies and sites you already use

I have used various social networking tools for both business and personal use.

Below I've listed the applications I currently use

Blogging: blogger
Wikis: zohowikimedia
Microblogging: Twitter, Yammer
Photosharing: FlickR, Picasa
Slidesharing: SlideSharing
Social bookmarking: del.cious, connotea, diigio
Social networks: Facebook, Plaxo
Business networks: LinkedIn, Yahoo Groups, Meetup, Yammer

I have experimented with or used other applications; for example, blogging platforms Word Press and EduBlog and Curls social bookmarking. I have also implemented and used various socialising widgets such as ratings, comments and discuss, geo-tagging, presence maps.

I hate to think what my 'lost' digital footprint is!


(c) Describe what you expect to learn from completing INF506

I am interested in exploring social networking and web 2.0 from the perspective of an enterprise (or community). I wish to better understand the communication ecology that has occurred because of the new and emerging social technologies, how these technologies can be utilized as business (or community) enablers and what individual, group or enterprise changes need to occur.

As a sideline to the above I would expect to learn about the opportunities (e.g. SNS and tools for disaster management) and issues (e.g. online identity rights, user-generated content ownership) associated with online social networking.

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